Generative artificial intelligence (AI) tools are increasingly becoming popular in both media and executive meetings. These tools are particularly being embraced by marketers as aids in creating unique marketing and ad campaigns. Members of the Forbes Agency Council shared suggestions on how to incorporate generative AI into content campaigns authentically.
Co-creation events, where AI and participants generate content together, are seen as a creative strategy for spurring community engagement and generating original content. Generative AI can also be incorporated into interactive ads to create engaging consumer experiences or even breathe new life into old campaigns, tailoring them for new audiences.
Embracing AI in content marketing can entail exploring AI-driven interactive experiences such as chatbots or augmented reality. It can also aid in crafting personalized visuals and dynamic copy based on user preferences, thus ensuring a fresh engaging brand experience.
Generative AI also shines when giving content, images, and videos a second life. It turns seemingly unusalvageable content into something new and unique. Meanwhile, it can assist in tailoring messaging for target audiences, given the appropriate prompts. One must be careful, however, not to over-rely on AI, as it could detract from brand recognition, authenticity, and consistent messaging.
AI proves potent not just in content creation but also in conducting research behind it. It offers unrealized perspectives on certain topics or interests that can be leveraged for content creation. Incorporating AI into content creation provides opportunities to introduce inventive marketing materials including visuals and graphics tailored to align with a brand. Data crunching is another way AI can be helpful, in which AI can provide personalized ideas about product recommendations, promotional offers, and chatbot interactions, among others.
Other uses of generative AI in marketing include creating creative backgrounds for photos shared on social media and amplifying mundane campaign elements. AI can even be instructed to analyze competitors, thereby providing insights to guide content planning. Lastly, generative AI can be a great source of ideas and outlines that can be used as a starting point for marketing content.
Source: 14 Ways To Create Unique Marketing And Ad Campaigns With AI.
