A recent report published by Canva indicated that international organizations spend about 30% of their IT budgets on artificial intelligence (AI) services, applications, tools, and solutions. According to a survey of more than 1350 CIOs, 94% of respondents plan to increase their spending on AI solutions in 2024. The report highlights the importance of AI in the development of various sectors and the understanding of its potential risks by IT leaders.
Jaspar AI, an AI marketing tool, is one of the leading figures in the market. Its technology aids over 100,000 global companies to create AI-assisted content, presents analytics and insights, enhances team communication, and increases the understanding of key company details. Jaspar’s applications range from project management, content creation, to repackaging reviews and optimizing tasks. Its advancements in 2024 aim to aid content editing and boost SEO performance via online review and comment summarization.
Large marketing automation platforms like HubSpot Inc., Salesforce Inc., and Marketo Inc. (a product of Adobe Inc.) also offer unrivaled AI tools. HubSpot offers an array of AI solutions, including a free AI content writer to aid companies in producing on-brand content. Salesforce enhances its CRM platform with a conversational AI assistant and includes AI-enhanced customer engagement tools and personalized customer journey markers among its AI-backed features. Marketo, a product of Adobe, uses Adobe Sensei with its Engage program to predict, discover and power content recommendations to aide marketers in creating targeted campaigns.
The 25 best AI marketing tools for corporations in 2024 were ranked by customer rating and total reviews across G2, Capterra, GetApp, and TrustPilot. The software listed have more than 1,000 reviews and a minimum average customer star rating of 4.0. Among these include DeepBrain AI and Skai, known for their AI video generator and AI-powered campaign insights, respectively, and Hootsuite AI, appreciated for its AI-powered social media management.
Source: 25 Best AI Marketing Tools for Corporations in 2024}}.
