Business Insider has unveiled its 2024 Rising Stars of Brand Marketing, highlighting emerging leaders who are transforming the advertising industry. Leveraging modern technologies to create innovative experiences, these rising stars have successful campaigns to their credit, and are leading their respective firms to new heights. They are employed at established companies, such as General Mills and new startups like Mercury.
Glory Alcántara, the director of multicultural marketing at General Mills, is noted for growing General Mills’ brands in North America through culture initiatives. Alcántara focuses on fine-tuning marketing teams’ messaging for specific audiences, rather than targeting broader groups, leading to more targeted, powerful campaigns.
William “Nick” Bockanic, director of brand marketing at Universal Filmed Entertainment Group, shot to the top through his instrumental role in promoting successful movies like “Minions: Rise of Gru” and “The Super Mario Bros. Movie.”
Justin Breton, director of brand experiences and strategy partnerships at Walmart, has found innovative ways to engage customers with the Walmart brand. Among his achievements is the launching of a Roblox-powered experience called “Walmart Discovered.”
Joongho Choi, a marketing professional at LG Electronics, is acknowledged for his contribution in increasing the brand’s awareness and boosting the use of LG THinQ, LG’s smart home platform, and app.
Jordy Freed, from Sony Corporation of America, has broad responsibilities, including integrated marketing, market communications, partnership development, and business development, among others.
Brittany Gelsomino, Director of Acquisition Marketing and Rewards at Discover Financial Services, leads a 20-person team to drive customer acquisition and grow the funds consumers deposit.
Megan Griswold, director of creative content at The Coca-Cola Company, led the recent initiative to showcase numerous Coca-Cola Company brands during the Emmy’s broadcast.
Dave Kaufman, senior director of marketing at Meta Reality Labs, oversees a team of 75 dedicated to the promotion of Quest, the gaming division, Oculus Studios, Horizon Worlds, and Avatars.
Chie Kobayashi, the senior team lead of brand marketing for live TV and sports at Hulu, is responsible for keeping Hulu top-of-mind for consumers.
The list also includes Heather MacKinnon from Mercury, Meredith May from Roblox, Kelsey Newberry from Eos, Alexander Norling from Rivalry and Tia Sherwood from Liquid Death.
Each of these talents bring unique capabilities to the table, pushing the boundaries of traditional marketing, tapping into new technologies, and propelling their companies towards tremendous growth.
Source: Meet the 14 Rising Stars Shaking up Brand Marketing }}.
