The 2024 National Marketing Bootcamp is an exciting forthcoming virtual event, intended to educate volunteers on the implementation of new marketing and public relations strategies, with an end goal of promoting Scouting within their communities.
The bootcamp, which comprises of two sessions, is devoted to teaching its attendees about insightful means to raise public awareness about Scouting. It will delve into innovative strategies aimed at boosting recruitment and marketing efforts. Participants will learn about the outcomes and benefits families derive from engaging with Scouting and receive valuable digital marketing tips. Insights will also be offered concerning the production of engaging photos of Scouts in action and tips on developing engaging websites for Scouting units.
This marketing bootcamp is scheduled for two sessions: the first on March 14 and the second on March 21. The events will be hosted at 8 p.m. Eastern, 7 p.m. Central, 6 p.m. Mountain, and 5 p.m. Pacific. Attendees who partake in both sessions will earn certification as a BSA Certified Marketer for 2024, accompanied by a digital badge for that year.
The event is open to everyone with an interest in Scouting. It’s particularly beneficial for volunteers and council staff at all levels. Even those with little marketing experience but a strong zeal for Scouting are encouraged to attend, as they’ll acquire valuable strategies that could be applicable in their roles as unit or district marketing leads.
An additional perk is that each session is packed with unique information and helpful tips for marketing Scouting units. Moreover, recordings of the sessions will be made available for subsequent viewing.
Various resources are also available to assist in promoting Scouting activities. The BSA Brand Center provides material that can be utilized to craft marketing content for different uses. There are also fun, short videos suitable for digital sharing with friends and community members. Visit the same website for more tips on marketing and recruiting.
Interested individuals should click here to register for the 2024 National Marketing Bootcamp right away.
Source: Take your marketing to the next level with the 2024 National Marketing Bootcamp.
