Apple’s marketing of the Vision Pro EyeSight feature appears more virtual than reality. The EyeSight feature advertised on Apple’s website differs significantly from its real-life appearance and performance, making it a point of differentiation between the Vision Pro headset and other AR/VR headsets on the market.
EyeSight is an innovative feature that projects the wearer’s eyes outwards via an outward-facing display using cameras within the Vision Pro headset. It was marketed as a unique feature indicating when the user is engaged in an app or fully immersed in an experience while maintaining eye contact with the outside world.
The EyeSight display, contrary to marketing shots, does not present a transparent window on the headset. User photos showing the EyeSight feature present a very pixelated image rather than clear visibility of the wearer’s eyes. The images often appear obscured due to the lenticular effect of the outer glass layer and a blueish glow from the headset front. This glow, unknown to outside observers, further obscures the wearer’s eyes.
Apple’s marketing campaigns have raised expectations among customers. They demonstrate the EyeSight feature to be used in public places, including onboard planes, revealing the wearer’s eyes with perfect anatomical alignment. In reality, the EyeSight feature positions the eyes higher up, giving the impression of an elongated face.
Despite its goal to make interactions more natural, the EyeSight feature seems to have an opposite effect, making interactions with others more bizarre and unnatural. At this point, it’s unclear if there are solutions to the problems presented by the EyeSight feature. While a software update might improve the pixelated images if related to camera and video processing, issues with the panel’s quality or the material between the panel and exterior might be harder to fix.
Apple hasn’t commented publicly on the Vision Pro’s EyeSight performance. All eyes will be on the company to see how they address this issue in the near future.
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