Stacey Lynn Schulman has been appointed Executive Vice President of Platform Marketing and Intelligence at Nexstar Media Group Inc. This role is newly established and effective immediately, serving to expand advertiser engagement with Nexstar’s local and national audiences through innovative creative opportunities.
Schulman brings a wealth of industry experience to Nexstar, including an award-winning marketing repertoire and groundbreaking strategic vision. Not only will she spearhead their integrated marketing efforts, but she will also oversee the sales intelligence business unit, reporting to Michael Strober, Nexstar’s Executive Vice President and Chief Revenue Officer, based in New York City.
Previously, Schulman served as Chief Marketing Officer at Katz Media Group, where she was responsible for marketing and research teams for Katz’s radio and television divisions. She’s also held prominent roles at Turner Broadcasting, Interpublic Group and the Television Bureau of Advertising, and began her journey in the media world at CBS Television. Schulman’s proficiency extends across multiple media forms – from print, radio, and cable to digital and broadcast television.
Attrackting and engaging audiences at the intersection of content and community will be key for Schulman. She is excited about working with Nexstar’s robust assets to optimise opportunities within local, national, and digital spaces.
Nexstar Media Group Inc is a leading diversified media company that delivers local and national news, sports, and entertainment content across numerous platforms. With ownership of America’s largest local broadcasting group and properties such as The CW, NewsNation, Antenna TV and Rewind TV, Nexstar is ramping up its push into the digital arena.
