Aspiring Chief Marketing Officers (CMOs) contemplate the future evolution of marketing leadership, focusing on effectiveness, adaptability, and a growth mindset essential to thriving future marketing leaders. This discussion is based on the insights of Marketing Week’s 2023 Future Marketing Leaders.
The future of marketing leadership is promising, ranged from long-term thinking and effective leadership to inclusivity and team empowerment. Four marketers from Marketing Week’s inaugural list of Future Marketing Leaders, in collaboration with Digitas, shared their thoughts on the future of marketing leadership.
In the boardroom, credibility is of utmost importance. Top marketers from various businesses shared their perspective on the future of marketing leadership, facing challenges with role fragmentation to the necessity of deep collaboration.
According to Marketing Week’s Career Salary Survey, marketers are increasingly taking on more responsibilities without pay increase attributing to multiple reasons, shedding light on an industry at a crossroads.
In the realm of digital innovation, Generative AI isn’t just a futuristic approach to marketing; it is already in use. Brands and agencies leverage AI for segmentation, creative testing, and media planning to measurement.
Advertisements with distinct assets, such as those developed by Just Eat boost ad effectiveness, particularly in the challenging digital environment. Meanwhile, Cancer Research UK is reconsidering its flagship running event, Race for Life, aiming at inclusivity and reaching a broader base of people to contribute towards its effort at defeating cancer.
Source: Aspiring CMOs on how marketing leadership should evolve .
