Beats, Apple’s audio brand, has expanded its partnership with Major League Soccer (MLS) to become the official consumer audio products partner. As part of the partnership, Beats will create exclusive custom headphones for eight MLS clubs, including Atlanta United, Columbus Crew, Inter Miami, LAFC, Nashville SC, NYCFC, St. Louis City SC, and Toronto FC. More clubs will be included in the near future.
The partnership will also see MLS players featured in Beats’ marketing campaigns. The aim of the partnership for Beats, according to its CMO Chris Thorne, is to provide the world’s top athletes with headphones that not only help them prepare for games and enhance their concentration, but also allow them to express their style and personality.
To add to these opportunities, Beats will be working closely with MLS clubs and players to deliver premium experiences for the upcoming season. This news comes ahead of the new MLS season, and will see Apple TV serving as a platform for MLS streaming worldwide through the MLS Season Pass.
The MLS Season Pass will be available in over 100 countries. In the U.S., pricing is set at $14.99 per month or $99 for the full season. Apple TV subscribers, however, receive a discounted price of $12.99 per month or $79 for the full season.
Source: Beats Partners With Major League Soccer on New Marketing Campaign.
