Artificial intelligence (AI) has made significant breakthroughs, providing solutions for organizations to maximize their marketing strategies. This piece explores four pivotal types of AI that can optimize performance and eliminate limitations of time, space, and resources—effectively transforming marketing strategies.
Large Language Models (LLMs) have drastically evolved natural language processing capabilities, with chatbots now feeling akin to human-to-human communication. While this implies abandoning some roles, the efficiency and time liberation is indispensable for those willing to adapt. Learning to effectively use LLMs can free up time and information, facilitating more impactful business contributions.
Neural Radiance Fields (NeRF) is an emerging technology that produces 3D renditions of a scene from limited 2D images. NeRF brings tangible environments like store displays and pop-ups right to marketing stakeholders. It also documents changes observed from a consistent viewpoint over time, advocating transparency and reducing department isolation as it visualizes the full lifespan of activations even if they’re scattered globally.
Recognition technologies have improved vastly since their inception and can now identify an array of brand-specific details, enabling rapid checks for brand compliance, detection of counterfeit products, ensuring safety regulations are upheld, and much more. Recognition technologies help shield brands while enhancing the welfare of brand associates.
Finally, Computer Vision involves AI interpreting and analyzing visuals in a relatable, human context. This technology is already crucial in sectors like architecture, construction, and engineering. It enables the creation of virtual replicas of job sites and allows autonomous robots to oversee quality control.
These cutting-edge AI technologies not only offer unparalleled visibility into retail spaces, construction sites, and other areas, but they also foster interdepartmental collaboration that allows marketers to share their expertise directly at the job site—without any travel requirements.
Source: Beyond ChatGPT: Four Types Of AI Your Marketing Team Should Use Now.
