Emily Castel, an entertainment and consumer marketing specialist, has been announced as the new Chief Marketing Officer (CMO) for Colossal Biosciences. This Dallas-based biotech company is focused on species preservation and de-extinction efforts, with ambitious goals such as reviving the dodo bird and woolly mammoth.
Castel is well-equipped for her new role, having previously held the positions of president and chief brand officer at Teton Ridge. Her impressive record also includes successful global marketing strategies for major entertainment franchises, namely Tim Burton’s Alice in Wonderland and the Pirates of the Caribbean series.
Colossal Biosciences was successful in securing around $150 million in funding last year, ensuring the continued progression towards their target of species revival. Castel’s role will involve scaling the company’s brand consumer products, emerging media properties, while also driving consumer education on de-extinction and conservation.
Prior to Colossal, her experience in Hollywood includes working on strategic marketing for distribution partners such as Warner Bros and Universal, covering titles like Jurassic World, Warcraft, and Kong: Skull Island. Her new role at Colossal Biosciences entails leading a team of consumer and brand talent, using her vast knowledge to inspire global communities to partake in Colossal’s mission of species preservation and progressive existence on Earth.
Source: Colossal Biosciences Appoints New Chief Marketing Officer.
