Combining Blog Writing and Cold Calling: The Unlikely Duo Making Waves in Marketing

As the digital sphere grows, an innovative approach to marketing is not just an option but a necessity. Enter the unlikely duo of blog writing and cold calling. These two strategies are becoming increasingly interconnected, and the combination is proving to be surprising yet effective. When capably integrated, blog writing and cold calling can drive lead generation, foster customer relationships, and bolster sales. Intrigued much? Let’s dive deep into the intricacies of this innovative marketing blend.

Understanding the Basics

Before we talk about merging these two strategies, it’s essential to understand what they entail individually.

Blog Writing and its Importance in Today’s Digital Age

In simple terms, blog writing is the act of creating written content for a blog – a platform that houses this content on a website. But it’s much more than that. A blog serves as a platform for businesses to communicate industry-related information, present their expertise, and engage with their customers. In today’s digital age, blogs are invaluable tools to enhance web traffic, boost SEO (Search Engine Optimization), and foster customer trust.

What’s Cold Calling Anyway?

Typically, cold calling is a sales strategy where businesses call potential customers without any prior contact or relationship. The objective is to introduce their offerings, stir interest, and eventually, convert these prospects into buyers. Although the technique has experienced its share of criticism, it still remains an effective strategy, especially for B2B (Business to Business) sales.

How Can Blog Writing and Cold Calling Go Hand in Hand?

We know what you’re thinking – “What could blog writing possibly have in common with cold calling?” On the surface, they may appear unrelated. However, when utilized in unison, they can create a robust marketing and sales strategy.

As we delve deeper, you will see how the persuasive nature of both blogging and cold calling forms mutual synergy, making them an unconventional yet potent combo.

The Synergy Between Blog Writing and Cold Calling

It’s not difficult to see that both blog writing and cold calling have a persuasive element in common. While a blog attracts and convinces readers through compelling content, cold calling relies on persuasive conversation to impact potential clients.

A Symbiotic Relationship

A blog can play a pivotal role in arming sales teams with relevant information to steer cold calls in a beneficial direction. Simultaneously, insights from cold calls can inspire blog content development that targets better customer pain points.

Let’s look at HubSpot, a leading CRM platform. They effectively use blog posts to disseminate valuable content, which not only feeds into their SEO strategy but also provides their sales team with content to refer to during cold calls. On the flip side, the feedback and queries from cold calls contribute to creating blogs targeted more accurately towards their readers.

The Strong Impact Of Relevant Content in Cold Calling

Blog content can play a crucial role in making a cold call successful. An informed salesperson, equipped with knowledge from a company’s blogs, can answer potential clients’ queries more efficiently and convey a sense of trust and reliability.

When a blog post handles a topic that addresses a potential client’s concern, it becomes an excellent reference point during the cold call. Not only does this reassure the customer of your company’s understanding of the market, but it also sets a precedent for future insightful conversations.

Take Salesforce, for instance. This SaaS giant regularly educates its sales team with blog content, creating sales conversations that are informed, relevant, and effective in addressing a potential client’s needs.

Best Practices for Combining Blog Writing and Cold Calling

There’s no step-by-step guide to merging these two strategies, but we’ve gathered a few tips that can make the process smoother and more effective.

Capitalize On Blog Content

Your blog content should not only educate your readers but also your sales team. Equip them with in-depth knowledge about your offerings, shared through your blogs, and turn potential consumers into clients.

Use Keywords and Phrases From Blogs

Utilize relevant keywords, phrases, and topics from your blogs in your cold call conversation. This could be about a new product feature, a solved issue, or an upcoming event, bridging the gap between your digital content and direct interactions.

Transform Your Content Into A Conversation Guide

Blog content can be transformed into a rough script or a conversation guide for your sales team. Keep it natural, helpful, and non-promotional.

Tools and Software for Managing Blog Content and Cold Calls

There’s an array of tools available that can aid in streamlining the process of integrating blog content into your cold calling strategy.

Efficient Management with Tools

CRM software like Hubspot and Zoho offer not just customer relationship management but also blog development tools, task reminders, and sales dashboards which can simplify the management process.

Track and Analyze

Tools like Google Analytics or SEMRush can provide insights on keywords, readers’ demographic, and interests in your blog posts. This data can be used to tailor your cold call strategy better.

Driving Leads: Blogs and Calls

An effective blog can attract leads, enhance brand visibility, and foster trust in your audience, which can be a starting point for a cold call conversation. By suggesting relevant blog posts during a call, you can continue the conversation even after the call ends – potentially encouraging the conversion process.

Missteps To Avoid When Incorporating Blogs Into Cold Calling

Relevant Content Only

Ensure your blog content is relevant and informative. Don’t use it merely as a promotional tool for your own products/services. This will negatively impact both your blog’s integrity and the effectiveness of your cold calls.

Avoid Jargon

Ensure your blog content is easily comprehensible. Over-usage of industry jargon can alienate your readers and potential customers during a cold call.

Don’t Make False Promises

While it’s important to portray your offerings positively, don’t over-promise features or capabilities that you can’t deliver. This can drastically affect your company’s credibility.

Testimonials: Success Stories

Countless businesses vouch for the effectiveness of this strategy. B2B marketing company, Leadspace, for instance, combines its captivating blog content with cold calling to generate leads and close deals. Using informative blog posts to add value to conversations and engage prospects, they’ve successfully mastered the art of merging blog writing with cold calling.

In conclusion, in an era where standing out is often a struggle, incorporating blog writing into your cold calling process can provide you with an edge over your competitors. Remember, consistency and relevancy are key. Happy blogging and calling!