The Chicago Cubs were recently pushed to make a rapid change to their marketing campaign for the upcoming MLB season. This decision was made following feedback from fans who claimed the campaign’s slogan looked like an unfortunate X-rated term. The Cubs had released a promotional video on social media for the 2024 season, using the hashtag #YouHaveToCIt.
Though this was intended as a creative twist on the phrase ‘you have to see it’, it didn’t take long for it to be called out on social media, with some fans suggesting it could be read as an inappropriate statement. Recognizing their mistake, the Cubs edited their post to include a new hashtag, #YouHaveToSeeIt.
These unexpected circumstances have not deterred the Cubs, who remain focused on their 2024 season, set to kick-off in a three-game series against the Texas Rangers. Their first home game will be a three-game series against the Colorado Rockies. For their preseason schedule, the Cubs will clash with their rival the Chicago White Sox this Friday. Despite the blip at the beginning, the Chicago Cubs hope to bounce back from a disappointing 2023 season where they missed a playoff spot for a third consecutive year.
Source: Cubs change marketing campaign over claims it looked like X-rated typo.
