DÉKUPLE, a cross-channel data marketing expert, has posted its full-year net sales for 2023 hitting a solid €199.7m ($219.3m) marking a growth of 10.2%. The company credits its strong performance to their digital marketing endeavors, representing 60% of consolidated net sales as opposed to the meagre 36.5% three years ago. The gross margin increased by 38.6% compared to 2022.
The DKUPLE Group aimed for significant growth under their Ambition 2025 plan. They endeavored to establish themselves as a European leader for data marketing. Their achievements in 2023 prove they are on track despite challenging socio-economic conditions. The resilience of their business mix bolstered their performance, primarily driven by their digital marketing activities.
The group also marked an expansion in their consulting activities and developed their engagement marketing and engineering activities. Artificial Intelligence (AI) saw significant advancements, opening up possibilities for improved operations efficiency and creative solutions for customers and partners.
However, despite challenging market conditions, the BtoC activities saw contraction but continued with significant commercial investments. The magazine business managed to limit the contraction in sales reducing the fall to only 7.8%, thanks mainly to increased subscriptions in the second half of 2023. Concurrently, the insurance business showed virtually stable sales compared to figures for 2022.
DKUPLE remains committed to external growth opportunities and aims to invest in Generative AI to bolster its services. The company is confident and aiming for further growth in 2024.
In Q4 of 2023, the group achieved a net sales growth of 8.4% even against a high comparison base from Q4 of 2022. The company’s various businesses saw different figures in growth. For instance, digital marketing, magazines, and insurance marked 25.8%, -7.8% and -1.1% change respectively.
The Digital Marketing division saw a gross margin up by 38.6% in 2023. The Marketing solutions and Agencies segment in France and in Spain saw a gross margin up by 76.6% and 11.0% respectively.
The Magazine and Insurance businesses recorded a contraction in their gross margin -7.8% and -1.1% respectively.
