Wonda, a recently developed artificial intelligence (AI) marketing tool, presents a simplified and automated way to manage multi-platform marketing campaigns. This tool, reputed to relieve marketer’s work stress, was created in response to the increasing integration of AI into the day-to-day functioning of agencies.
Good Habit, a design studio in London, was tasked with creating Wonda’s brand identity. Resistive to the chaotic experience of marketing, the tool’s identity was designed to feel serene and magical.
Chris Smyth, founder of Good Habit, details that the client wanted to establish a devoted following for a tech brand, not just the product. This necessitated crafting a symbol with good merchandise potential.
Designers at Good Habit devised the peace symbol as the core visual identity for Wonda, offering it as the embodiment of the brand’s mission. Their hope is that customers fall in love with the brand enough to display this symbol.
A unique aspect of Wonda’s identity is the AI infusion into its illustrated visual language. The visual language was designed in partnership with engineers from Mariana Art Design and directly feeds on AI-generated data. This allows for a constant inflow of creativity and adaptability in design execution.
To augment Wonda’s distinct identity, its visuals are matched with a conspicuous typeface, Mello. The typeface is chosen for its human-feeling glyph collection and its powerful design. Added to the mix is a dynamic branded iconography pack, designed to bring a playful flick into the logo and icons.
This tranquil and engaging design by Good Habit marks the launch of Wonda as AI marketing tool designed to ease the stress of marketing processes.
Source: Good Habit builds serene brand identity for AI marketing tool, Wonda .
