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How did Triptii Dimri become the ‘national crush’, replacing Rashmika Mandanna? Animal’s marketing head opens up

Triptii Dimri’s rise to fame, replacing Rashmika Mandanna as the ‘national crush,’ was unexpected, as per Varun Gupta, Marketing Head of Animal. Animal, a movie starring Ranbir Kapoor, was the platform that took Dimri to stardom. Despite facing controversy for perceived promotion of misogyny and violence, the film marked a pivotal career point for Dimri who won numerous hearts with her small yet significant performance.

Dimri entered the industry with minor roles in films like Mom by Sridevi and other projects such as Poster Boys, Laila Majnu, Bulbbul, and Qala. However, her breakthrough role came with Animal, propelling her to an outstanding amount of fame. This led to her becoming the Most Popular Indian Celebrity on IMDB, even surpassing star kids like Suhana Khan and Kushi Kapoor who debuted in Zoya Akhtar’s The Archies.

Gupta emphasized that Dimri’s ascension was unplanned. He shared his disbelief regarding Dimri becoming the national crush for a cameo role in Animal. In his opinion, the manner in which the director portrayed her character in the film resonated with the audience, contributing to the film’s success. According to Gupta, the film’s pre-teaser created hype while the final trailer, released just 10 days before the movie’s premiere, greatly added to the campaign.

In the midst of substantial criticism, Dimri defended Animal expressing that if certain aspects of the show are disagreeable, people should opt not to watch it. She described her character, Zoya, as perfect and wouldn’t change anything about her. When questioned about a controversial scene in the movie, she said individuals’ reactions and influences vary. While there are those who are affected, it’s important to remember that it’s a choice to watch content that suits individual tastes.

Source: How did Triptii Dimri become the ‘national crush’, replacing Rashmika Mandanna? Animal’s marketing head opens up }}.

Marcel Bernard
Marcel Bernard
Marcel is a dynamic content marketer, known for enhancing web content for a variety of clients, from startups to established brands. His approach to content strategy, rooted in data-driven insights and SEO best practices, has consistently boosted traffic, engagement, and conversions. With a passion for marketing and a commitment to ongoing learning, Marcel holds multiple certifications in his field. His goal is to deliver impactful, high-quality content tailored to client needs and audience expectations.
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