In a recent case study, the CEO of SOLID Marketing, Ruba Aramouny, has been turned into a thought leader through a successful LinkedIn campaign run by MTC The Content Agency. Over a span of six months, the campaign achieved tangible results such as a 2386% increase in post views, 72% increase in profile views, 32% increase in connection requests, and 63% increase in weekly search keywords.
The primary key to successful thought leadership on LinkedIn is the combination of creativity and consistency with the deep understanding of your industry. This was applied to Ruba’s LinkedIn profile to enhance her industry expertise and broaden her reach. Her personalised content, interaction with connections, and use of LinkedIn’s tools have helped her solidify her professional network and maintain a consistent presence with her audience.
Ruba, who is founder of SOLID Marketing, has vast experience working with industry-leading organisations in the digital sphere, from Fortune 500 corporations to top enterprises in the B2B SaaS and E-commerce sectors. Over her career, she has generated remarkable results, including over 8-figures in directly attributable revenue for her clients.
The results of MTC’s campaign for Ruba were evident within the first week, with a 650% increase in profile views. This success continued over the next year, with average content trends for Ruba’s personal profile reflecting a 51% increase in post views and 645 total post engagements. On top of this, LinkedIn’s social selling index (SSI) marked Ruba in the top 1% of her industry and the top 7% of her network, scoring a noteworthy 76 points.
The strategies implemented by MTC included warm messaging and community building, along with engaging thought-leadership-style posts that showcased Ruba’s distinct voice and opinions. MTC managed various tasks such as content writing and posting, growth campaigns, account engagement, media campaigns, and profile updates, all of which contributed to the significant growth of Ruba’s LinkedIn profile and brand.
MTC’s expertise in creating LinkedIn strategies for business leaders allows them to engage and grow their following most effectively. Working with MTC can supercharge your brand growth just as it has done for Ruba’s.
This article was originally written by Megan Thudium, the CEO of MTC The Content Agency. Megan is based in Berlin and is primarily in charge of fulfilling client project expectations and ensuring everything runs smoothly. She provides her strategy background on all projects including LinkedIn Marketing, SEO Content Strategy, and Content Writing.
Link to the original article: How We Established The CEO Of SOLID Marketing As A Thought-Leader
