Kartoon Studios’ subsidiary, Beacon Media Group, a marketing agency that specializes in kids and family markets, has seen impressive growth and financial performance in 2023. The company announced a 29% growth in billed commission and a 5% increase in billed media. This is expected to continue in 2024, supported by advertiser plans for the upcoming pre-Easter and spring campaigns.
Beacon Media Group also saw an expansion of its client base in 2023, gaining six new advertisers. This points to the company’s successful marketing strategies and continued leadership in the industry. Furthermore, Beacon broadened its brand categories to include non-toy lifestyle brands catering to audiences like families, parents, millennials, and Gen Z. The move has helped the company gain new clients, increase market penetration, and display its ability to cater to diverse client needs.
Commenting on the positive results, Kartoon Studios’ CEO, Andy Heyward, praised Beacon Media Group President Cindy Kelly for her pivotal role in driving business growth and creating synergies with Kartoon Channel and Mainframe Studios, its Canadian subsidiary. Cindy Kelly sees a promising future, stating their commitment to leveraging innovative solutions and cutting-edge technology to foster client growth.
Beacon Media Group’s 2023 performance was marked by successful innovative campaign strategies and the excelling performance metrics of its clients. Through integrated media and marketing approaches, the company was able to boost client reach and engagement while improving CPMs and customer acquisition metrics. Beacon’s use of Retail Media Network campaigns proved to be particularly effective.
Beacon Media Group, as a comprehensive marketing and media agency, emphasizes establishing meaningful consumer-brand connections across various industries, from consumer products to gaming. The services it provides include PR, social media management, influencer marketing, and other creative endeavors.
Kartoon Studios is a creator, producer, distributor, marketer, and licensor of entertainment brands on a global scale. The company’s portfolio includes original animated content, such as Stan Lee’s Superhero Kindergarten, Shaq’s Garage, Rainbow Rangers, Llama Llama, and others. The company also acquired Canada’s WOW Unlimited Media in 2022 and made a strategic investment in Germany’s Your Family Entertainment AG.
