Las Vegas has historically hosted numerous conferences and conventions, but one marketing executive believes that the city exhibited exceptional prowess in handling the Super Bowl, a typically more daunting event. Zev Norotsky, founder and CEO of marketing agency ENTER, declared himself highly impressed with how Las Vegas managed the flood of NFL fans, celebrities, and other participants, seamlessly incorporating what the city has to offer.
Norotsky, a veteran of multiple Super Bowls, could not have been more satisfied with how smoothly the event unfolded in Las Vegas’s maiden attempt at hosting the Big Game. He even proposed that Allegiant Stadium should be the definitive venue for the Super Bowl every year. Beyond the significant economic impact for the locale, he discerned no logical reasons against Las Vegas being the annual host. He is convinced that the city’s charm would not diminish with repeated staging of the event.
As part of the Super Bowl week, his team at ENTER successfully organized three notable happenings: the Sports Illustrated Invitational Golf Tournament at TPC Las Vegas, Playboy Big Game Weekend at Hakkasan Nightclub at MGM Grand, and True Religion Gifting Suite at Fred Segal Resorts World. While they encountered typical event-related woes and congestion, Norotsky appreciated the city’s capacity to adjust and cope with the sheer volume of activities and people.
Norotsky also valued the creative freedom that Las Vegas’s ambiance provided for event designing. The presence of numerous celebrities and athletes only enhanced the appeal of the events.
However, the next three Super Bowl events are already scheduled to take place elsewhere. The upcoming game is set to be hosted by New Orleans, Levis Stadium in Santa Clara, California in 2026, and SoFi Stadium in Los Angeles, which already had the honor in 2022. Norotsky remains hopeful, though, that Las Vegas will be chosen again as a host city for the Super Bowl and is keen on bringing his events to such a possibility.
Source: Las Vegas should host Super Bowl ‘every year’ after successful week, marketing executive says.
