Meta advertisers continue to experience a plethora of bug-filled problems exacerbating their long-standing frustrations. During a recent event in Slovenia, ad executives voiced their issues to Meta’s Country Director of CEE, Robert Bednarski, only to be told: “Adopt Meta or die.” This apparent directness towards the ongoing problems heightened the advertisers’ frustrations.
Max Langlois, founder and CEO of performance marketing agency Hype10, expressed his dissatisfaction with Meta’s communication and responses to complaints. According to Langlois, Meta typically offers credits instead of actual refunds for losses due to bugs. These losses incurred can be significant, adding to advertisers’ grievances.
Ad executives express that it is now more challenging than ever to manage advertising campaigns on the platform due to the frequency and persistence of bugs. They mention that novice advertisers usually experience radio silence from Meta, while those who receive a response get credits, not full refunds for losses from bugs.
Meta’s ads platform, despite its flaws, continues to be highly regarded for its high efficiency and ROI. However, an increasing number of marketers are considering halting their investment in Meta and exploring different platforms.
Selom Agbitor, co-founder of Mad Rabbit, expressed his opinion that reducing spending on Meta by roughly 20% to 25% hasn’t caused significant impact on revenues. Shifting spending to alternative channels such as YouTube, TikTok, and podcasts has encouraged the idea of not relying solely on Meta.
While advertisers don’t plan on withdrawing their Meta budgets immediately due to Meta ads’ value, there are discussions of proceeding more cautiously with future spendings. Both small brands and big holding companies alike are now reconsidering their options. Seemingly, advertisers feel that Meta profits from these bugs without proper atonement.
Source: Meta advertisers are adrift in adversity as bug-filled problems persist.
