In 2023, I dove deep into the world of email copywriting, working with seven course creators and coaching several others. This journey resulted in generating over $3 million in revenue. Here’s a snapshot of the valuable lessons I learned:
Understanding Your Audience is Crucial: It’s vital not to make assumptions about your audience. Comprehensive market research is essential to grasp their true pains, desires, needs, and biases. This understanding can greatly influence your email marketing strategy, helping to create a customer avatar that accurately reflects your audience.
High-Quality Emails Matter: People appreciate receiving well-crafted emails, even sales-oriented ones. Tailoring your emails to suit the stage of the customer journey is key. For example, if your audience is new to email marketing, focus on addressing their common mistakes and struggles, and always include an invitation to engage.
Engagement is Key: Before launching into sales promotion, I found it effective to write campaigns aimed at raising awareness and encouraging interaction. In 2023, I experimented with various methods like one-question surveys within emails, which simplified engagement and helped with email deliverability.
Email Deliverability is a Game-Changer: No matter how good your email copy or your course is, poor deliverability can derail your efforts. Practices like segmentation, re-engagement, and list cleanup are critical for maintaining a healthy email list and ensuring your messages reach the inbox.
Targeting the Right Audience: Ensuring that your email list consists of the right audience is paramount. An irrelevant audience can lead to increased spam reports and low sales, even if your emails are exceptional.
Long-Term Relationship Building: The focus should be on building long-term relationships with your audience rather than short-term gains. This approach involves delivering real value and guiding subscribers through the customer journey at a comfortable pace.
Writing Naturally: Keep your email copy simple and relatable. Most subscribers scan emails first to gauge relevance and ease of reading. Using natural language and relatable contexts makes your emails more engaging.
The Power of a Good Subject Line: A compelling subject line is critical for getting your emails opened. It should be relevant and evoke curiosity. Pairing this with effective preview text can significantly increase your open rates.
Creating Urgency Without Overdoing It: While urgency can drive action, it’s important to balance it throughout the customer journey. Tackling objections and building up to the urgency in the final stages of a promotion can make this tactic more effective.
The Value of Actionable Language: Direct and actionable language can be powerful, but it needs to be used thoughtfully. Calls to action should evolve from indirect and curiosity-driven in the initial stages to more direct as the relationship with the subscriber develops.
Don’t Neglect Current Buyers: Focusing on existing buyers can be a goldmine. Retaining and re-engaging those who have already purchased from you can lead to higher conversion rates and increased customer loyalty.
These insights form the core of effective email copywriting. To delve deeper into these strategies and learn more from real-world examples, read the full article by Monica Badiu, Email Copywriter & Copy Coach: The Art of Email Copywriting: Lessons from Generating Over $3 Million for Course Creators in 2023.
