Over the last week and a half, an Instagram account named HiHi has been drawing attention due to an elaborate series of high-concept pranks. These stunts have led to confusion and viral fame, often involving prominent pop culture figures such as Tyra Banks and comedian Mark Normand. The saga unfolded in stages, with mysterious incidents including a supposed art theft, an unexpected furry encounter, and a strange disruption at the New York Comedy Club.
The series of pranks started on January 19 with the alleged theft of a pair of sneakers from an art exhibit by designer Timothy Goodman. Social media influencers shared posts about the incident, sparking fan interest and speculation.
On January 24, Tyra Banks experienced a surprise encounter at a Brooklyn Nets vs. New York Knicks game. Seated court-side, Banks found herself flanked by two people wearing furry costumes. The incident quickly went viral, and posts regarding the event hinted at advertisement without clearly pinpointing a product.
The confusion escalated on January 25 when an interruption at the New York Comedy Club was caught on video. Mark Normand’s performance was disrupted by two unknown individuals who were quickly escorted out by security. New York Comedy Club later revealed that the incident was part of a filming by HiHi.
Further investigation of HiHi revealed that the enigmatic group was responsible for all the incidents. The group’s Instagram is bereft of any clear information about their identity or purpose, but the bio hints at dream fulfillment for those willing to take risks. The group’s stories have been shared by Donald Glover on his own Instagram, indicating his involvement.
It was revealed that the pranks served as guerrilla marketing for Glover’s reboot of Mr. and Mrs. Smith on Amazon Prime Video. In the series, the main characters identify a mysterious entity as “HiHi”. The campaign was traced back to a December call for mission participants by LA marketing company, Verb.
Donald Glover is no stranger to stirring online buzz, having starred recently in a fake biopic trailer to promote 21 Savage’s latest album, “American Dream.” The HiHi saga seems to have come to a close for now, with spectators left disoriented and intrigued by the unusual marketing campaign.
Source: What Is HiHi? Donald Glover Marketing Pranks, Explained }}
