Landing in spam.
An email that’s not read is an email that won’t get a response. (obviously 🤓)
Here are 5 ways (and 10 tools) to avoid that 👇
1️⃣ Warm up your mailboxes – This is crucial for establishing a reliable sending reputation. Tools like Folderly, MailReach, and lemwarm can help you gradually increase your email volume, making your emails more likely to land in the inbox.
2️⃣ Verify your contacts’ emails – Sending emails to invalid addresses can hurt your sender reputation. Use tools like Prospeo and DeBounce to ensure your email list is clean and up-to-date.
3️⃣ Check that your copy doesn’t include spam words – Certain words and phrases can trigger spam filters. Tools like Folderly and Mailmeteor can analyze your content to ensure it’s spam-filter friendly.
4️⃣ Monitor your domain email deliverability (blacklists) -Being on a blacklist can severely impact your email deliverability. MxToolBox monitors your domain’s status across various blacklists, helping you stay clear of them.
5️⃣ Use a sales engagement platform with warmup features – Platforms like Smartlead and Woodpecker.co not only assist in warming up your email but also offer features to streamline your sales engagement process.
Additional Tips to Avoid Spam:
- Personalize Your Emails: Tailoring each email to its recipient can significantly improve open rates and reduce the likelihood of landing in spam.
- Regularly Update Your Email List: Regular maintenance of your email list, removing unengaged subscribers, can improve your overall engagement and sender reputation.
- Follow Email Marketing Best Practices: Adhering to guidelines like including an unsubscribe link, using a professional email address, and avoiding deceptive subject lines can help keep your emails out of spam folders.
Original post by: Michel Lieben – LinkedIn Post
